Design or Art?
Bruno Murari was a well-known Milanese graphic artist and designer who was twice awarded the Compasso d’Oro for excellence in his field. After researching for several years in visual communication and cinematography, Murari introduced design in a completely new light: as art for everyday people. Known as “the man who made the useless machines”, he aimed at demolishing the myth of ‘star’ artist who was a production-house of masterpieces reserved for the small group of ultra-intelligent people with a lot of money.
Bruno Murari aimed at re-establishing the long-lost relationship between art and the public and bridging the divorce between art and life. He revolted against the idea that beautiful art only existed in form of beautiful paintings on the wall, while people used hideous looking electrical appliances in the kitchen.
Modern-day artists are abandoning safe traditional techniques and certain markets, and mass-producing articles to sell in shops and not in galleries. They are desperately looking for something that will stand out to the everyday people who are already distracted by a multitude of visual stimuli all clamoring for their attention. For the same purpose, Bruno Murari encourages artists to clear the minds of their neighbors from preconceived notions of art and artists, notions fed by the school where students are conditioned to think one way for the whole world, and design articles for them bettering their conditions of life: it can be a signboard for a shop or a handle to a door.
Bruno Murari has encouraged artists to get in touch with their modest self, especially when art is regaining the status of the trade. Instead of despising the very public they are trying to impress, ridiculing their foolishness, artists are encouraged to discover their needs and thus transform from traditional artists to designers.